Drift

What is Drift?

Drift is an AI-powered conversational marketing and sales platform designed to help businesses personalize customer interactions at every stage of the buyer's journey. Founded in 2015, Drift pioneered the concept of conversational marketing, shifting away from traditional lead capture forms to real-time conversations that feel natural and engaging. At its core, Drift uses machine learning and natural language processing to power chatbots that can answer questions, qualify leads, book meetings, and provide support—all without human intervention. The platform offers a range of features including live chat, targeted messaging, email sequences, and video messaging. One of Drift's standout capabilities is its AI-driven intent detection, which identifies when a visitor is ready to buy and can instantly connect them with a sales representative. Drift also provides robust analytics to track conversation performance and conversion rates. The platform integrates deeply with popular CRMs like Salesforce and HubSpot, as well as marketing automation tools. Drift's AI system learns from past conversations to continuously improve responses. For large enterprises, Drift offers advanced security and customization. Pricing is typically based on the number of contacts and features needed, with a standard plan starting at $2,500 per month. Drift is trusted by over 50,000 businesses including companies like Zoom, Shopify, and MongoDB.

Key Features

Who is it for?

B2B marketing teams, sales teams, customer success teams, and revenue operations professionals