Ray 3 AI

What is Ray 3 AI?

Ray 3 AI by Luma is the world's first video generation model designed for reasoning, delivering studio-grade quality with native 16-bit HDR output. It understands creative intent through advanced reasoning, using Chain of Thought to interpret prompts with nuance, think through visual concepts, and judge outputs until your quality bar is met. This makes it ideal for high-end film, advertising, and professional video production where precision and realism are paramount.

Key features include Draft Mode for 5x faster and 5x cheaper iteration, allowing you to explore ideas in seconds before refining them into production-ready 4K HDR footage via Hi-Fi Diffusion. Ray3 supports visual annotations, enabling you to precisely specify layout, motion, and character interactions like a creative partner. It excels in superior realism, character consistency, and instruction following, handling complex scenes and intricate multi-step motion with ease.

Technical highlights: Ray3 generates videos in true EXR 10, 12, 12, 12, and 16-bit HDR formats, exporting as 16-bit EXR frames for seamless integration into professional color grading and compositing pipelines. Draft Mode produces videos in seconds, while full HDR generation takes 1-2 minutes. The model's reasoning capabilities ensure quality over speed, making it suitable for projects requiring high fidelity and creative control.

Use cases span from rapid prototyping and concept exploration to final production assets. Whether you're a filmmaker needing photorealistic simulations, an advertiser crafting impactful visuals, or a content creator seeking consistent character animation, Ray3 delivers. Its ability to interpret visual annotations and retry until quality standards are met makes it a reliable tool for professional workflows.

Key Features

studio grade video generation native 16 bit HDR output Chain of Thought reasoning Draft Mode iteration Hi Fi Diffusion refinement visual annotations support superior realism character consistency complex scene handling multi step motion control

Who is it for?

film directors, advertising agencies, video producers, color grading professionals, visual effects artists, creative studios, content creators